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The Model FA

Nov 21, 2023

Brooklyn Brock is a 3rd generation financial advisor and founder of Ellevate Advisors LLC, a fee-only RIA, specializing in Financial Planning and Exit Coaching for advisors themselves. Throughout her career, she found advisors rarely do retirement planning for themselves like they do for their clients, which drove her to launch her own RIA to serve advisors exclusively. Brooklyn travels across the nation as a speaker, sharing her passion for helping advisors themselves.


Brooklyn Brock joins David to discuss the importance of advisors getting their own financial planning help from an unbiased third party. She shares how she works with advisors through the exit planning and financial planning process, helping them craft a vision for their life after business ownership. David and Brooklyn also explore scenarios like acquiring another firm or buying into an existing firm, highlighting the value of having independent guidance. Listeners learn that getting advice from someone other than themselves can provide peace of mind for advisors making big financial and career decisions.


“There is something about retiring with something to give you meaning and purpose in your second half, I think a lot of advisors are afraid of that, of not having that.”
- Brooklyn Brock


This week on The Model FA Podcast:

  • Leadership, entrepreneurship, and consulting experiences.
  • Exit strategies for business owners with a focus on preparation and communication.
  • Business planning and strategy.
  • Leadership, collaboration, and succession planning in business.
  • Exit planning for businesses and families.
  • Business valuation and sale strategies.
  • Financial planning and exit strategies for business owners.


Our Favorite Quotes:


"If someone's not okay with that they don't have to move forward and maybe there's a different solution out there because financial planning is one type of service that can help people through life transitions." - Brooklyn Brock

"I think my main takeaways from that story would be when you're exploring that option, and the firm says, okay, cool, here's how you do it. It's not black and white, and you have the opportunity to manufacture a deal." - David DeCelle


Connect with Brooklyn:



This episode is sponsored by our friends at YCharts. Numbers and data are one thing, but how you communicate and scale the delivery of these insights to clients is the real challenge. The reality is, people are more inclined to invest their attention and hard-earned dollars when presented with a captivating story and a skilled storyteller. YCharts empowers you by offering fully customizable tools for report and proposal generation, allowing you to expertly guide and control the narrative during client meetings. With all-in-one solutions like fundamental charts, stock and fund screeners, scenario capabilities, and more, YCharts equips you with the essential tools to showcase the strengths of your investment strategies and illustrate the value you bring to your clients. Click the link in the show notes to start your free YCharts trial, and get 15% off your initial subscription (new customers only).

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