Mar 9, 2020
My guest today is Joseph (Joe) Anthony.
Joe is the President of
Gregory FCA Communications, a full-service, strategically integrated
public relations firm. Gregory FCA Communications has been active
in the financial space since 2002. The firm offers “tech-enabled
PR” including online, data-backed, and social media programs.
In this conversation,
we dive into the impact and influence that PR and marketing can
have on the success of a financial firm. Joe sees PR as a powerful
tool for building trust. By using an intentional PR strategy,
advisors can communicate their expertise, share thought leadership,
and even enhance their client
experience.
As
you think about this conversation, remember that PR can be the
sizzle — but you still need the steak. In order to take advantage
of Joe’s advice, you need an effective PR strategy. Who are you
trying to attract — and what story do you plan to tell them? You
will also need to invest time and money into generating great
content, whether for your own website or for publishing
elsewhere.
Looking for more ideas about growing your
practice? Join
the
Model FA Facebook Community, where you will find expert advice on how to
launch, grow, scale, and transform your firm with an incredible
client experience. Or, check out our Model FA Accelerator, a premier coaching and practice management
program for entrepreneurial financial advisors.
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