Oct 7, 2019
My guest today is Emily Binder. Emily
is an entrepreneur, marketing strategist, and founder of Beetle
Moment Marketing, a voice-first consultancy based in Austin, Texas.
Applying over a decade of experience in running successful
marketing initiatives from startups to Fortune 500 brands, Emily
helps her clients advance their brands by capitalizing on new
technology.
Marketing practices change fast. Voice technology is emerging as
the next component of successful marketing strategies. From
voice-first SEO to capturing the content-distribution market with
smart speakers, advisors have an opportunity to make headway and
connect with their clients now.
In this conversation, we discuss how financial advisors and
planners can use their greatest tool, their voice. In her work,
Emily focuses on voice technology including AI and voice
assistants, branded audio content, and social media. In this
episode, Emily helps advisors explore the possibilities of
connecting with clients through using voice-activated tools like
Alexa and Google Home through flash briefings and podcasts. In
order to do that, you need to differentiate your brand — and
to tell a compelling story that’s concise, informative, and easy to
access.
Don’t miss one of our favorite moments, when Emily invites our
listeners to not be left behind the advance of voice technology.
She compares it to the move from desktop to mobile. As clients
shift away from typing, tapping, and swiping to use voice-activated
searches for information, you will want your firm to show up at the
top of the search results.
If you’d like to get more tips and ideas from Emily, you can subscribe to her weekly podcast, Beetle Moment Marketing, and to her daily Alexa Flash briefing called Voice Marketing - Daily Beetle Moment. Both are excellent resources for financial advisors to build a practice that’s relevant and irresistible to clients.
Resource Links
Connect with The Model FA
Did you enjoy the Model FA Podcast?
Never miss an episode! Subscribe to get automated updates about all future episodes.