The Model FA: Kirk Lowe on Building Your Authority with Content Marketing

Kirk Lowe on Building Your Authority with Content Marketing

Mar 2, 2021

Kirk Lowe is the Founder and CEO of ProudMouth, an influence accelerator on a mission to “free the world’s experts from sales.” For over 20 years, Kirk and his business partner, Matt Halloran, have helped financial experts and advisors produce, publish, multiply, share, and boost their thought leadership. Kirk and his team are shifting the way experts approach marketing. He is a frequent contributor to Nasdaq, the featured expert on the Top Advisor Marketing Podcast, and the co-host of the BeYourOwnLoud podcast. Kirk regularly speaks and writes on topics related to building authority, becoming a micro-influencer, marketing, and podcasting.

Kirk joins me today to discuss how to effectively create a content marketing strategy that builds your credibility and authority as an expert. We discuss the concept of ‘brand depth,’ what it means, and how you can use your content to prove your deep understanding and expertise of the industry you serve. We discuss Kirk’s journey into the world of podcasting and what inspired him and his business partner to launch the ProudMouth brand. We discuss how you can use your content to attract new clients and the importance of staying consistent with your content marketing efforts. We also discuss organic strategies you can use to accelerate your content marketing results, why a small podcast audience can be just as powerful and rewarding as a large one, and how you can determine when your business is ready to hire a PR firm.

“Be patient, do the work that you know is going to make a difference, and when the time comes, that’ll all pay off.” - Kirk Lowe

This week on The Model FA Podcast:

How to use content marketing strategies to build your credibility and authority
The evolution of Kirk’s career and the inspiration behind building the ProudMouth brand
Turning skeptics into fans and prospects
What the “expertise economy” is and why it’s important
Creating a system and staying consistent with your content marketing strategy
How Kirk’s clients have benefited from content marketing and podcasting
Why you need to tell your audience the steps you want them to take
Creating a “give to get” offer and the value of smaller audiences
Creating the customer journey and advancing relationships through your content
Navigating compliance hurdles when developing a content marketing or podcasting strategy
How the intimacy level between blogging and podcasting differ
Organic strategies to accelerate your content marketing results
Identifying when you’re ready to partner with a PR firm
Kirk’s top 3 favorite business books

Resources Mentioned:

Three Feet from Gold: Turn your Obstacles Into Opportunities (Think and Grow Rich Series) by Sharon Lechter & Greg Reid
The Compound Effect by Darren Hardy
Canva
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael Gerber
Fix: Break The Addictions That Are Killing Brands by Rob Howard and Ryan Gill
The Story of Lululemon: Little Black Stretchy Pants by Chip Wilson

Our Favorite Quotes:

“The more specificity that most experts can have when they’re marketing their business, the more you can clearly target and win-over those people,” - Kirk Lowe
“Find a way to enjoy what you’re talking about because your audience will probably enjoy it more, too.” - Kirk Lowe

Connect with Kirk Lowe:

About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.

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Our Team:

President of Model FA, David DeCelle

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