Jun 21, 2022
Justin Goodbread is an author, entrepreneur, and certified financial planner. He founded his company, Heritage Investors, in 2009 to help individuals, business owners, and retirees attain their financial goals. In 2019, Justin founded Heritage Business Advisors to help business owners realize their full potential. He later joined the WealthSource family after the company and its affiliates acquired Heritage Investors and Heritage Business Advisors in 2022. He is also the author of Your Baby’s Ugly, as well as the Amazon best-selling book, The Ultimate Sale.
Justin joins us today to discuss how to build a best-in-class company for the ultimate business sale. He shares the first time he became self-employed and his journey to founding Heritage Investors and Heritage Business Advisors. He explains what led him to partner with WealthSource and describes how joining a larger company has benefitted the Heritage brand. Justin also details his approach to writing books and underscores why entrepreneurs should start a business with the end goal in mind.
“We should build a business for the ultimate customer—the customer we’re going to transition or sell our business to in the future.” - Justin Goodbread
This week on The Model FA Podcast:
Our Favorite Quotes:
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About the Model FA Podcast
The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams.
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