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The Model FA

Nov 21, 2022

Simon Severino is the founder of Strategy Sprints, an organization that helps SaaS and Services companies double their revenue in 90 days. Over his 19 years in entrepreneurship, Simon has executed hundreds of go-to-market strategies with B2B teams worldwide. He is also a business strategy advisor for several organizations including the Silicon Valley Blockchain Society, the Forbes Business Council, and Consilience Ventures. Simon graduated cum laude with a Mag. phil. in Philosophy and Psychology from the University of Vienna and studied Innovation of Products and Services, MIT Design Thinking, and Innovation at the MIT Sloan School of Management.


Simon joins me today to discuss how financial advisors and solopreneurs can increase their business’ “returns on life.” He explains why all business owners should build, scale, and run their companies for selling, even if they don’t want to sell in the future. He outlines his method for creating multiple revenue streams and elaborates on what a “key person” risk is. He also highlights daily, weekly, and monthly habits entrepreneurs should have to drive success in their business and underscores what it means to fall in love with a problem while not obsessing over its solution.


“Focus on creating multiple revenue streams that stack up on each other, improving brand strength, and systematizing everything. Even if you don’t want to sell your business, run it as if you want to sell.” - Simon Severino


This week on The Model FA Podcast:


  • “Return on life,” how it’s different from ROIs, and how people can benefit from it
  • The value of exit planning and why many people regret selling their businesses
  • How financial advisors can free up time and build more returns on life
  • Removing your “key person” risk and creating activation stages in your business
  • How to build a high-value sellable business
  • How to create multiple revenue streams and how doing so increases your business’s resilience
  • Daily, weekly, and monthly habits for every successful entrepreneur and CEO
  • The powerful habits of every successful entrepreneur and CEO
  • The importance of determining how you spend your time throughout the day
  • The four quadrants of the energy audit
  • Turning fixed costs into variable costs to increase flexibility in the business
  • How to create a resilient cost structure and cash flow


Our Favorite Quotes:


  • “Many people who exit their businesses regret doing so because they don’t have a well-defined plan. Ensure that you paint a clear vision of how you’re going to spend your days upon the sale of your business.” - David DeCelle
  • “Return on life isn’t just about the future, but the here and now and ensuring that you have a well-balanced life.” - David DeCelle
  • “Every excellent achiever is habitual. Anybody who has built, scaled, and sold a business with success is habit-driven.” - Simon Severino


Connect with Simon Severino:



About the Model FA Podcast


The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 


Did you like this conversation? Then leave us a rating and a review in whatever podcast player you use. We would love your feedback, and your ratings help us reach more advisors with ideas for growing their practices, attracting great clients, and achieving a better quality of life. While you are there, feel free to share your ideas about future podcast guests or topics you’d love to see covered. 


Our Team:

President of Model FA, David DeCelle


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