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The Model FA

Sep 14, 2021

Kevin Lozer is the co-founder of Holistiplan, a tax planning software solution that helps financial advisors provide robust tax planning services to their clients. Kevin co-founded Holistiplan to help financial planners serve more clients that need comprehensive financial planning at all stages of life. In addition to his work with Holistiplan, he is also the founder and principal of his financial planning practice, Oakton Financial, and serves as a regional board member of the National Association of Personal Financial Advisors.


Kevin joins me today to discuss how leveraging the Holistiplan software can help financial planners and CPAs deliver more value to their clients. He shares his professional journey and how he co-founded Holistiplan after years of working in financial planning. He also explains how using Holistiplan can help financial advisors strengthen their relationships with their centers of influence and underscores the importance of educating consumers on what makes good financial planning.


“As an industry, we need to educate consumers on what good financial planning really is.” - Kevin Lozer


This week on The Model FA Podcast:


  • Kevin’s background and why he decided to transition to the software industry after operating a financial planning practice
  • His first foray into financial planning from working in the world of corporate finance
  • The ethos, beginning stages, and evolution of Holistiplan
  • The difficulties of running a B2C organization and why Kevin and his co-founder decided to pivot into a B2B firm
  • How long Holistiplan has been in business and how many advisors they currently serve
  • The “give-to-get” method and how it creatively adds value, builds relationships, and turns prospects into clients
  • How financial advisors can leverage Holistiplan for growth
  • How Holistiplan helped increase adoption of tax planning software
  • Building partnerships with broker-dealers and other ways Holistiplan grew from zero customers to 2,000 subscribers
  • How financial advisors can leverage the Holistiplan software to deliver financial planning insights to their clients
  • How Holistiplan can help financial advisors deepen their relationship with their centers of influence and CPAs


Resources Mentioned:



Our Favorite Quotes:


  • “If your friends and peers think you’re crazy, you’re probably on the right path.” - David DeCelle
  • “Satisfied clients who have a better experience are more likely to share it.” - David DeCelle
  • “Bringing CPAs to the boat will make them feel like they’re part of the team, and the client will feel like they have a team of financial professionals.” - Kevin Lozer


Connect with Kevin Lozer:




About the Model FA Podcast

The Model FA podcast is a show for fiduciary financial advisors. In each episode, our host David DeCelle sits down with industry experts, strategic thinkers, and advisors to explore what it takes  to build a successful practice — and have an abundant life in the process. We believe in continuous learning, tactical advice, and strategies that work — no “gotchas” or BS. Join us to hear stories from successful financial advisors, get actionable ideas from experts, and re-discover your drive to build the practice of your dreams. 


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Our Team:

President of Model FA, David DeCelle


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